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Volvo crossover suv 20168/18/2023 Knowing that wouldn't work, he turned efforts to segments that suit Ford's strengths and where price won't be an issue: Trucks and large SUVs aimed at buyers who don't mind paying more for tailored products, software, services, and experiences. "If your EV strategy depends on a two-row crossover right now, you better have the costs of a BYD to compete." Farley said, "We saw it coming like a freight train," with little way for an automaker like Ford to keep from being crushed. The automaker realized EV commoditization, on top of price wars during this heinously expensive phase of the transition out of gas vehicles, fierce competition in the two-row SUV segment, and imminent arrivals from China would be a problem. Field said the automaker's been working on this for a couple of years, which would be right around the time Field landed at Ford. In combined driving, Ford EV and software honcho Doug Field - the ex-Tesla and ex-Apple engineer poached in 2021 - said the SUV is expected to go 350 miles on a charge in combined driving and refill 150 miles of range in 10 minutes at a DC fast charger. At the same time, the boss filled in some of the blanks about the coming electric pickup truck we've heard snippets about under the rubric "Project T3." The main event will be a new battery-electric three-row SUV due in 2025 as the people-hauler sibling of the successor truck to the F-150 Lightning, both built on a brand new EV platform called TE1.įarley called the SUV "a personal bullet train" because of its ability to go at least 300 miles at 70 miles per hour on the highway. During a Capital Markets day for investors, Ford CEO Jim Farley opened up on one of the EV initiatives for the company's Ford+ corporate strategy.
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